Use of Google Analytics

We use Google Analytics to analyse website usage. The data obtained is used to optimise our website and our advertising efforts.

Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes website usage data on our behalf and is contractually obligated to take measures to ensure the security and confidentiality of the processed data.

During your website visit, the following data, among others, is transmitted to Google:

• Pages accessed
• Achievement of website goals (e.g., contact requests and newsletter subscriptions)
• Your behaviour on the pages (e.g., length of stay, clicks, scroll depth)
• Your approximate location (country and city)
• Your internet address (IP address)
• Technical information such as browser, internet provider, device, and screen resolution
• Source of your visit (i.e., which website or advertising medium you came to us from)
• A randomly generated user ID

No personal data such as name, address, or contact details are transferred to Google Analytics.
This data is transferred to Google servers in the USA. We would like to point out that the same level of data protection cannot be guaranteed in the USA as within the EU.

Google Analytics stores cookies in your web browser for a period of two years from your last visit. These cookies contain a randomly generated user ID that can be used to recognize you on future website visits.
The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregate form indefinitely.
If you do not agree to the collection of data, you can prevent it by installing the browser add-on to deactivate Google Analytics once or by rejecting cookies via our cookie settings dialog.

Source: traffic3.net